Efficacy is a Function of Intent

This is a lesson I learned at the dojo, for which I see broad application.
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If you don’t have complete intent, ruthless focus on your objective, you will not succeed.

Punch with the intent to hit, otherwise you will never hit.

If you aren’t ruthlessly focused on success in your career, quit – do something else.

If you don’t wholly believe in your product – find another.

Applications for marketing? For one, pursue a solid segmentation strategy. If you are a small company and are late to the game, you aren’t going to win in the general market – you do not have complete intent. Sharpen your segmentation strategy, focus on the markets where you can win and pursue that strategy ruthlessly.

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