In Defense of Personas

Alan Klement has been on a recent war against personas. I enjoy his posts, but after reading his most recent, felt the need to step up in defense of personas. Alan’s primary beef with personas is that “they are made up and not real”. Because of this, he claims that they will ultimately cause teams […]


Effectively Communicating Product Requirements

I was just looking at a video of Lizzie O’Leary (Bloomberg) on discussing how to effectively tell a story with numbers. What an important skill for product managers. As the leader of your product it’s not only critical that you have data to back-up your decisions regarding product futures, but that you can effectively […]