marketing

Efficacy is a Function of Intent

This is a lesson I learned at the dojo, for which I see broad application. If you don’t have complete intent, ruthless focus on your objective, you will not succeed. Punch with the intent to hit, otherwise you will never hit. If you aren’t ruthlessly focused on success in your career, quit – do something […]

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More Thoughts on Product Naming

After fielding several comments on my last post regarding product naming (“What’s in Name?“), I realized that I had over simplified the problem some. I’m going to add some necessary follow-up thoughts here. I was previously considering the product naming exercise from the point of view of a start-up. A catchy name works for a […]

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What’s in a Name?

Tips for product naming.

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Product Management Belongs in the Marketing Organization

I recently started a new job, so I’m a little late picking up this conversation . It’s such an interesting topic that I just have to chime in. Saeed from On Product Management asked if Product Managers and Product Marketing Managers in technical companies should be a part of a single “Products Organization.” The overwhelming […]

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