marketing
More Thoughts on Product Naming
After fielding several comments on my last post regarding product naming (”What’s in Name?“), I realized that I had over simplified the problem some. I’m going to add some necessary follow-up thoughts here.
I was previously considering the product naming exercise from the point of view of a start-up. A catchy name works for [...]
What’s in a Name?
Tips for product naming.
Product Management Belongs in the Marketing Organization
I recently started a new job, so I’m a little late picking up this conversation . It’s such an interesting topic that I just have to chime in.
Saeed from On Product Management asked if Product Managers and Product Marketing Managers in technical companies should be a part of a single “Products Organization.” [...]
