Author Archive

In Defense of Personas

Alan Klement has been on a recent war against personas. I enjoy his posts, but after reading his most recent, felt the need to step up in defense of personas. Alan’s primary beef with personas is that “they are made up and not real”. Because of this, he claims that they will ultimately cause teams […]

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Product Management and Customer Service

Because they are often close to the customer and have the ability to effect the roadmap, Product Managers in (in B2B companies) often get pulled in to customer support issues. Having seen this quite a few times, I’m feeling the need to write down my thoughts on Product’s role, with regard to Service Level Agreements […]

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Efficacy is a Function of Intent

This is a lesson I learned at the dojo, for which I see broad application. If you don’t have complete intent, ruthless focus on your objective, you will not succeed. Punch with the intent to hit, otherwise you will never hit. If you aren’t ruthlessly focused on success in your career, quit – do something […]

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Samsung & Apple – A Lesson in Competitive Research

Competitive research is a critical part of a product manager’s job. There’s a right way to do it and a wrong way to do it. The Apple v. Samsung case has done a great job of illustrating both. Let’s say you find yourself, as Samsung did, suddenly well behind a competitor in some important aspect […]

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Product Management’s Role in Product Design

There is some interesting banter on Twitter between @crankypm and @rcauvin concerning the role of product management in product design. Design is a topic near & dear to my heart, so my thoughts on the subject could not be contained by Twitter’s 140 character limit. The point of contention in the debate is whether Product […]

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Scrum as a Product Requirement

Exploring product management’s role in the selection of a development methodology or project management process such as Scrum, Kanban, or Scrum-ban.

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Considerations for New Product Development

Carl Knibbs on his aptly named “carl’s product management blog” has a post discussing considerations for getting the green light on development of a new product. I agree on all Carl’s points and would add: How Big? Market/opportunity size will typically be the number one concern for a new venture. A new product should make […]

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Cheffing-Up a New Product

Charlie O’Donnell‘s post on “Why Product Management is More Like Baking than Cooking” has some great points. In the post Charlie is lamenting the fact that when it comes to product management, the leadership of startup companies seem to want to wing-it (like a cook) as opposed to execute on a proven process (like a […]

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Effectively Communicating Product Requirements

I was just looking at a video of Lizzie O’Leary (Bloomberg) on Alltop.com discussing how to effectively tell a story with numbers. What an important skill for product managers. As the leader of your product it’s not only critical that you have data to back-up your decisions regarding product futures, but that you can effectively […]

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Before You Say Yes…

David Radzialowski and Joshua Steffan of B2B Product Makers have posted a great piece titled “So You Got the Product Manager Position – Should you take it?” It got me reflecting on the same question, so I’ve added some to their excellent list of issues to consider before you say “yes”. Budget. David & Joshua […]

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